Telephone : 02476 46 5959
E-mail : ContactUs@TalkingComs.net
Meet 'Aida', 
she'll guarantee your Print Advertising makes a great first impression
Run all your sales literature/print advertising through this simple magic formula. This is a great tool for writing powerful sales letters and killer copy. This formula is called AIDA. You’ll be very glad to meet her.
ATTENTION
Attract your reader's attention with an exciting headline. Make them intrigued, just by reading it. Either reveal or conceal a common interest. For example:
- HOW TO MAKE YOURSELF SIMPLY IRRESISTIBLE
- WANT TO RETIRE AT 50?
- DON'T MAKE THESE COMMON HOUSE-BUYING MISTAKES
INTEREST
Evoke interest from your potential customer by telling them multiple, life-enhancing benefits. Steer away from just listing features - people buy benefits, not features. Use simple, short sentences and talk to them as if they're sitting next to you.
DESIRE
Make them want it. Make it irresistible. Give them guarantees of their money back. Or extra special bonuses or discounts. Don't forget to state the urgency - make your offer time bound. You could try "Order within 7 days and get this free pen set. If you're not 100% satisfied, we'll refund you in full."
ACTION
Tell 'em what to do! You'd be amazed how much sales literature misses this vital step. Don't assume they'll know what to do. Get them to "Call now for a no-obligation quote" or "Call us free to place your order". You don't need to close the sale there and then, just lead them through your sales process.
So, there it is. Stick her on your wall, write her name on your monitor, engrave her on your pen - whatever you do, just don't forget A.I.D.A. She'll make you a better writer.
What we do
TalkingComs choose First Image in Coventry for print advertising. They offer cost-effective service and we recommend them highly.
Having followed the marketing checklist you will know what works, we can then plan your print advertising campaign.
Contact - First Image
02476 461243
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